• demandbase

For DocuSign, Account-Based Marketing means doing the work upfront. DocuSign’s Marketing team identifies the most opportunistic accounts, which allows the Sales team to have informed, relevant conversations with their top accounts. Leveraging Demandbase, DocuSign creates and refines their target account list and then takes it a step further using Demandbase Conversion Solution. By capturing on-site activity and off-site intent, Conversion sends account insights directly to Sales in real time.
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